Welcome to Visual Alpha

We transform data into visualization.

    Analytics Re-designed

    Analytics Re-designed

    Our philosophy at Visual Alpha

    Our philosophy starts with personal communication and attention to detail. Delivering on our clients’ goals and objectives for establishing a research result is our main priority. Our recommended methodologies are suited to the needs of each client and designed to further assist their research accomplishments, their marketing efforts, and communications programs. Our aim is to provide transparency in our work.

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    Taxonomy Analysis

    Taxonomy Analysis

    Concept and Content analysis

    The idea for this company was discovered with the examination of professional and academic authors who reported on their study findings using visual diagrams. The unit of analysis was the entire conference proceedings from 1980 up to the present day. We employed concept map analysis (qualitative and quantitative taxonomy techniques) to report on the most used terms found in the diagrams. The results of this study were presented in several well known academic publications and conferences across the USA and Europe.

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    Analytics Reporting

    Analytics Reporting

    We examined a client’s website visitors using multivariate analysis. Unlike most web analysis software applications, we generated a tailored report of the examination of six dependent and independent variables. The variables we counted included: Page view, Time spent per page, Number of pages visited per visit during that session, Number of information requests the website received during these sessions and overall traffic sources.

    >>To learn more about our findings and our report, please contact us.<<

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    Market Analysis

    Market Analysis

    We examined potential consumers for Continuing Education from 2008-2010. We selected two major cities in the US as the unit of analysis. We raised the question regarding what types of media resources NYC and LA residents use in order to find information about Continuing Education programs. We found three leading mediums that the majority of subjects reported using including: Major search engine, Social media and University/College websites. The search engines ranked as the most popular medium among our subjects. The X axis in this diagram displays the subject’s income as a factor of influence on their decision, where the Y axis displays the popularity of the medium. We also incorporated in this diagram the chosen media based on popularity and residents’ location based on their income.

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    Data Presentation

    Data Presentation

    Data Presentation and inforgraphic by Visual Alpha

     

    We were assigned to capture the US sugar industry for an academic institution. We created this educational infographic as part of a series of lectures on sugar production and consumption in the US. The goal was to display key figures and milestones in the sugar industry.

    >>If you are interested in learning about our work in infographics, please contact us.<<

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