Market Analysis

We examined potential consumers for Continuing Education from 2008-2010. We selected two major cities in the US as the unit of analysis. We raised the question regarding what types of media resources NYC and LA residents use in order to find information about Continuing Education programs. We found three leading mediums that the majority of subjects reported using including: Major search engine, Social media and University/College websites. The search engines ranked as the most popular medium among our subjects. The X axis in this diagram displays the subject’s income as a factor of influence on their decision, where the Y axis displays the popularity of the medium. We also incorporated in this diagram the chosen media based on popularity and residents’ location based on their income.

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