Visual Alpha is a research company that aims to help you to achieve a better understanding of your target audience segmentation with a cost effective solution.
In our Continuing Education case, we found that search engines ranked on top among NYC and LA residents. We presented our findings to different audiences by focusing on the importance of income as an influence in the decision making process. Here are examples of our findings.
We also asked our subjects to name the most reliable media they trust in the evaluation process. Our subjects reported that university/college websites were the most reliable sources. However, they complained that those websites are not often updated or easy to access.