Visual Alpha offers taxonomy analysis in a cost effective solution.
Visual Alpha conducted and published several studies using taxonomy analysis for clients. In the example above, we conducted taxonomy analysis for our Continuing Education case study. The goal of this analysis was to find the relationship between the terms used to describe the different mediums (Google, Facebook, etc) and the university/college’s name.
One of our favorite frameworks under taxonomy analysis is the triangulation framework. With this theory, we can examine three major terms the user most most often associates with a particular brand/company.
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